AI, AI, AI: Ads, oversight and the age of the algorithm
From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes....
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Many buyers think home prices will only rise. Is that a safe bet?
A new survey of thousands of U.S. consumers by Inman and Dig Insights suggests that many homebuyers are spurred to enter an unaffordable market by the assumption that things can only get worse....
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Keller Williams CEO: Private listings should be a ‘local decision’
Chris Czarnecki also spoke with Inman about guiding agents through a tough market and the heartwarming ways he saw them pitch in to help Texas flood victims...
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5-second rule: What a homepage needs to make visitors stay
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture....
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Stage yourself to sell: Your personal brand toolkit
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you....
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Can a $1 price tag get your lagging listing off the books? The Download
As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers....
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The $12,000 monthly marketing spend you didn’t know you were wasting
Hidden costs are holding real estate marketers back — and most don't even realize it's happening....
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100% commission, 110% support
Why industry perception of the 100% brokerage model isn’t reality....
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Avoid these 6 real estate branding mistakes
How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth....
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The 7 things agents should stop doing (and what to do instead)
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now....
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